Guides: Artificial Intelligence and Online Marketing explained clearly
In our guides we put current developments in artificial intelligence and digital marketing into perspective for you – factual, hands-on and without buzzword fog. Each article answers a concrete question that decision-makers in companies face today.
Current articles
Four guides to move AI and marketing in your business forward by one more step.
Introducing AI in SMEs: The Practical Guide
From the starting point to the first productive use case – how mid-sized companies introduce artificial intelligence step by step without being overwhelmed.
Using AI Tools in Marketing Effectively
Which categories of AI tools exist, how to choose the right one and what to watch out for regarding data protection – including a workflow example.
Accelerating SEO with AI – Without Sacrificing Quality
How artificial intelligence accelerates keyword research, content briefings and internal linking, and where the limits of AI-generated content lie.
Introducing AI Chatbots in Customer Service the Right Way
Use cases, the idea behind RAG, concrete implementation steps and sensible metrics – so a chatbot relieves your service rather than burdening it.
From knowledge to implementation – in a personal conversation
The guides provide the foundation. If you'd like to discuss next steps for your business, we're available for a free initial consultation.